Why are meetings necessary before evaluating a service?

Question

It seems that more and more Saas companies insist on you booking a meeting with them prior to being able to evaluate or purchase the service.Why is this necessary? It seems like this would cause a lot of potential customers to bounce.

warrenm · Accepted Answer

The "meeting" is there fore at least these reasons:
- are you going to be a "likely" customer?
- do you have a problem (or problems) the service can actually solve?
- are you applying the service to the "right" problem(s) you have?
- what other issue(s) can they possibly help address?
- establish a relationship early that can build over time

throwawaysalome · Answer

Why are interviews before evaluating a candidate?It's possible but much harder to misrepresent things face-to-face.

Why are meetings necessary before evaluating a service?

It seems that more and more Saas companies insist on you booking a meeting with them prior to being able to evaluate or purchase the service.
Why is this necessary? It seems like this would cause a lot of potential customers to bounce.

Why are interviews before evaluating a candidate?
It's possible but much harder to misrepresent things face-to-face.