Am I missing something?
So they went for profit, then doubled down and got into bed with Microsoft. There's a cap on profit though, a limit on ROI that investors can take. Past that point it goes back into the non profit organisation.
There is some openness though - they purposely made ChatGPT mostly free and the API extremely cheap so that it's accessible to everyone, not just the rich.
What you're missing is how dead this horse is.