I just heard a radio ad for Tinder. Is this weird?

So I’m currently sat in my barbers and I just heard a radio ad on Kiss FM for Tinder. I can’t ever remember hearing a radio ad for an app company. Maybe a legacy company that has made an app. But not an established tech company like Tinder. Maybe I just don’t catch much radio in the age of streaming but yeah, strikes me as jarring and odd. HN thoughts?