HACKER Q&A
📣 World_Peace

Successful one-person online businesses?


This question was asked a few years ago (https://news.ycombinator.com/item?id=22858035) by committed, and I'm curious what it looks nowadays.

> How many people on hacker news are running successful online businesses on their own? What is your business and how did you get started?

> Defining successful as a profitable business which provides the majority of the owners income.

> Have any recent trends affected your business?


  👤 jarebear6expepj Accepted Answer ✓
I ran a collection of websites that I built (see bolted together) with PHP, MySQL, and nginx. Most of them were curated media sites which made income with advertising revenue. A few services, most notably was a dating site I made for Mormons, which the church interestingly enough used a blind broker to buy and shut down within a year of going live.

I mostly ran the websites in to the ground with my custom wannabe frameworks on $5 dollar VPS's and lost interest. 2021 I sold the remaining three income generating websites for just shy of 1mill US.

I started the projects with a second person but ended up buying out their interest and running solo. I consider it success because I managed to last over a decade making on avg $400,000/year gross with that business "umbrella".

Advertising and publishing changed and continues to change by leaps and bounds on a yearly schedule. A lot good a lot bad, but its the same business over the years.


👤 kjksf
I've collected 53 stories from past HN discussions: https://blog.kowalczyk.info/article/wjRD/solo-founders-with-...

And another batch: https://blog.kowalczyk.info/article/81714acf995e4968bb220684...

There's also @levelsio who's killing it with multi-million / year solo business: https://blog.kowalczyk.info/article/de943f80c7924745abf9405f...


👤 kewball
Wow, I asked this questions 9 years ago to find inspiration to build my own successful one-person business. https://news.ycombinator.com/item?id=7367243

I am happy to report that I am now running a very successful one-person business and killing it!

Only joking... I'm still reading HN posts about successful one-person businesses for inspiration and working for the man. Time does fly though...


👤 msbroadf
I have run my one-man business for 13 years now. https://www.virtualhere.com . Back then I saw the market moving to the cloud and thought bringing device access there was needed. There was no one really doing this cheaply and easily. I posted a link to my software on the raspberrypi forum when that board came out and started getting my customers immediately that way. It took a year to write the initial software. Ive been adding updates and features ever since. I have made several million dollars in profit since then and its still going strong. I dont really have any competition at my price point .

👤 sahillavingia
Gumroad has one FTE (me) and 21 part-time contractors.

I write more about it here: https://sahillavingia.com/work

It was a natural outgrowth of working remote and then async to lean on the hourly contractor model.

It’s a little tough to scale, so we built some custom software to do payroll, contracts, etc: https://flexile.com


👤 kamphey
For the past 3 years I've been running https://bettersheets.co/ Originally as a side project while I tried to start and run SaaS. But people kept buying memberships (lifetime deals) and I just kept adding content to it. In the past year I've hired a ruby on rails developer to help me scale, on a part-time basis.

And I've been making products within the Better Sheets umbrella myself in sheets. The developer is helping to add features to the site, but if/when they leave I can continue running completely solo. It's been my full time income for the past 1 year, and I expect to continue running it for a decade or more, at this rate.

I'm continually learning more ruby on rails to keep building tools baked into the site. And will ultimately combine Google Sheet integrated tools into Better Sheets instead of keeping them separate as it is now.

Better Sheets started as a purely content site. I started with with a carrd page and gumroad payment. Now it's all types of contents, courses, blogs, and tools. As well as a library of tutorials.

The recent trend of AI has made my extremely excited to keep building. I built a Google Sheets AI assistant: https://asa.bettersheets.co/ and will continue to work on it until Google releases their own and probably keep working on my even with a Google Sheets AI from Google. As I imagine I can take it in a iterated/pivoted direction once I see what they do release.

The total revenue each year, with roughly 40% going into my pocket each year.

1st Year: $34,000

2nd Year: $67,000

3rd Year: $95,000


👤 Glench
Yep! I run ExtensionPay, a service to allow browser extension developers to take payments in their extensions: https://extensionpay.com

I made it after Google shut down their Chrome Web Store Payments system and I realized how annoying it was to take payments in extensions. So I made it for my own extensions and also for anyone who wanted to try monetizing their extensions with payments. The included library is open source if anyone is curious: https://github.com/glench/ExtPay

So far it's made extension developers around $175k. Pretty cool!


👤 andrewmutz
While this doesn't directly answer your questions, its worth mentioning that people interested in this topic may also be interested in the Microconf community:

https://microconf.com/

Microconf is dedicated to mostly bootstrapped SaaS founders and has a lot of members and content who fit the description above


👤 jehb
For anyone who's interested in answering, I'd be curious to hear your thinking on how you keep focused and avoid rabbit holes, particularly with build vs. buy decisions.

I've had an intentionally-small business that I've been working on for a few years now, but I keep getting distracted by my desire to work on the stack itself instead of the core business offering. I've done a very good job of replacing Shopify with WooCommerce, Google Analytics with Plausible, exploring about every static site generator as a replacement for my slow CMS, automating my social media content, etc. I've done an absolutely shitty job of growing the actual core business. Particularly for those of you coming from jobs in a corporate environment, how do you keep your focus on your core offering instead of spending all of your time "fixing" your tech stack?


👤 HermanMartinus
I run Bear Blog (https://bearblog.dev) which is a privacy-centric, minimalist blogging platform.

It's been running for over 4 years with about 10k active blogs. I'm the sole founder and maintainer. I write about it at https://herman.bearblog.dev

It pays me an above average salary and is mostly unaffected by the recent financial trends. I have however been dealing with a lot more AI generated backlink spam since ChatGPT hit the internet.


👤 santah
I run https://next-episode.net for about 18 years now.

It's a website + mobile apps that help users track what they're watching (TV shows and movies).

I wouldn't say trends over the years affected the business much, but I'm playing with the ChatGPT API currently to try and improve some aspects of the functionality and maybe add some new cool AI powered features - so there's that.


👤 tgsovlerkhgsel

👤 abnercoimbre
Would you count a hybrid conference [0]? It's 100% indie and self-hosted in the sense that I wrote my own ticketmaster for it. Ticket registration flows are more complicated than meets the eye, and it was an interesting problem to solve.

I personally consume payment notifications from Stripe or PayPal, and the rest is processed in-house: updating sales records, generating QR code tickets, sending invites to a private conferencing server, and so on.

[0] https://handmadecities.com


👤 gnicholas
I run BeeLine Reader, which has B2C tools (browser plugin, iOS extension) and B2B licensing. Our core technology, which powers both sides of the business, makes reading on screen easier, more engaging, and more efficient.

I handle the customer service and outsource the upkeep of the B2C tools. Most of my time is spent on bizdev for the B2B licensing, which is where most of the revenue comes from.

We have seen some slowdown in new conversations with B2B partners. Companies that are laying people off have a hard time justifying new outside partnerships/costs, even when those partnerships are structured to increase revenue and profits. But we've still done some important deals in the last couple months, and we're still moving forward in talks with companies large and small.

Some larger companies have even said that it may be easier to structure a deal now, since they otherwise would have been pressured to hire new employees to achieve a certain goal. Now they aren't allowed to hire, so the door is more open to a partnership with a company like BeeLine Reader. I imagine pricing conversations will be more constrained, however.

1: http://www.beelinereader.com


👤 Aulig
I develop https://webtoapp.design on my own and have a handful of freelancers for translation & some repetitive tasks. Basically I turn websites into hybrid apps (some native components + WebView). I started in December 2019 and I'm now closing in on making a regular european junior developer salary (3.5k/month).

I use Flutter which has saved me a ton of time - which is very limited in a solo business of course :)

I'm experiencing good growth currently, so I can't say recent trends have negatively affected me. I did notice a sharp ~20% reduction in Google traffic about 10 days ago, but that could be related to all kinds of things.

It will be interesting to see how the recently improved (push notifications) iOS PWA support will affect my business. On the one hand I'm stressing about it, on the other hand PWAs have existed for 10 years or something and barely any regular consumer has one "installed" on their smartphone. But who knows, maybe the improved iOS support will lead to more usage & customer education by businesses.


👤 ezekg
I run https://keygen.sh by myself. I built it about 7 years ago and started running it on the side. I went full-time on it in 2020 when it got too big to run on the side. As for trends -- the market is a bit slower these days due to the current economic environment. I've noticed smaller businesses have had a tougher time buying (and staying on), while enterprises have had an uptick.

👤 beatthatflight
https://beatthatflight.com.au/

Started 5 years ago next month.

Flight/hotel/car rental search, plus deals that I find for Australians.

Running it is actually fairly easy. It started as a deals site, then I added in some whitelabeled software, mailing list, fb page, and frankly it's a numbers game - more visitors = more ads/affiliate revenue.

It's not huge, but it's been interesting at least, and very little in the way of expenses.


👤 edylemond
I run Traverse (https://traverse.link/) - an app which helps students learn faster using mind maps, flashcards and notes.

It's been running for over 2 years now and provides steady recurring income - I've prioritized continuity over exponential growth. Have reduced operational work to a minimum now so I can spend most of my time working on marketing strategies to make it big ;)


👤 mcsniff
I've posted before and never share any specific details.

I run a small one-person business in a niche industry selling a 'widget'. Profitable from day 1, pays all the bills but is not the sole income.

Got started by seeing a need in an adjacent industry and building the product. I do everything myself: dev, qa, support, everything. It's not too bad at this size, and I can probably scale and continue on my own at 10x the demand.

Word of mouth keeps things rolling so far and recent trends haven't impacted me much.

Someone else posted and I second, spending (wasting?) time on the "stack" instead of the product offering or marketing is easy to do and rarely benefits things. It's hard to do things like advertising or product refinement which I don't find interesting.


👤 eappleby
https://www.pubexchange.com

Started that company about 10 years ago. It's a social network for online publishers. Thankfully, sites join mostly through word of mouth and advertisers mostly set their campaigns to renew monthly, so I usually focus on product development.

I also recently launched https://www.forourschool.org

A free platform for schools that they can use to run their activity based fundraisers (e.g. Read-A-Thons). I build it for my kids' school but made it so any school can use it. Now that my kids' Read-A-Thon is over (increased their donations by almost 50% yoy!), I am working on updates to it and hopefully bringing it to more schools.


👤 danberlyoung
I have a small one-man business handing registrations for juryed art shows (think white pop-up tents in the park full of artists selling things) that's called The Online Jurying System at http://ojs.biz. I built it on CakePHP, PHP, MySQL and VestaCP hosted on a Digital Ocean droplet.

It's currently using PayPal to handle the credit card payments but I'm in the process of adding an option to use Stripe.

The accounting is pretty simple, I keep a portion of the artists registration fee and the art show gets the rest effectively making it 'free' to the art show itself.


👤 fm2606
Thanks for asking and posting the old link. I for one never get tired of these types of questions.

I don't have an online biz, successful or not. I find these inspiring and depressing. Depressing because I feel like I never have any ideas.

Everyone always say look at your pain points or scratch your own itch. I don't seem to have an itch and as for pain points I just seem to go the flow and don't think of anything as a pain point.


👤 adjwilli
I’ve been running https://pollylingu.al as a single person company for a few years now.

👤 nocubicles
My business is consulting but it is 100% online and is providing the majority of my income. I got started by working in consulting companies, building a blog and connections online and then just went at it. I do Microsoft Dynamics ERP and Power Apps development and consulting. My companies site is https://integrated.ee

👤 abinaya_rl
I'm building a highly curated remote job board called Remote Leaf[1] for remote job seekers. I've been doing this last few years as a side project, I'm planning to go full-time on this very soon and focus on it fully.

[1] - https://remoteleaf.com


👤 nvr219
That guy Maciej

👤 rpgbr
I run a good and old tech blog[0] in Brazil for almost a decade. It's been my main income source since 2020, and I'm making more than I did in my last job in a traditional newsroom.

I actively avoid programmatic/invasive ads. My three income sources are: subscriptions (without paywalling anything), direct advertising deals, and content deals with other, bigger publications (they get priority to publish my stuff first, I publish later).

Last year I started an English-written blog[1], translating the best from my original, pt_BR one, in an attempt to reach a bigger, international audience. Slow start, but I'm fine with it — none of my business was an overnight success.

[0] https://manualdousuario.net/ [1] https://notes.ghed.in/


👤 eachro
Coderpad was a one man show for a while I believe.

👤 XCSme
I have started UXWizz (https://www.uxwizz.com) as a side-project in 2013. Since the end of 2020 I went full-time on it. It is successful (profitable), but definitely nowhere near the potential at the moment, as I struggle a lot with the marketing side.

The revenue varies, but averages somewhere around $2k/month (which is good and mostly profit, but not enough to live from it alone in Amsterdam).

> Have any recent trends affected your business?

I thought the GDPR and privacy laws would make more businesses switch to self-hosted analytics platforms, but from what I can see, not that many really care about it enough to ditch sending data to 3rd party services.

I am still hopeful about the future, almost all customers really love the product once they use it. It feels like I am always so close to "making it work", but this feeling has been there for a few years already now.

I am also trying different things, like creating some more niche variations of the product which are easier to market, so I built https://wplytic.com, which is a trimmed-down version of UXWizz meant specifically for WordPress (fewer features but with less resource usage, better WP integrations, easier installation, cheaper pricing, improved privacy, etc.).


👤 jarek83
I had few ideas now and then, but I kept always thinking about one step that held me back - how do I get the right T&C and Privacy policy? Need to mention I'm from Poland and I guess it must be way different by law standards than it's in the US - take the GDPR alone but then a lot of hassle with local tax office... It just seems quite costly to just try an idea.

What should I do to get it right? Is it possible to get an US or other entity just to be able to have some kind of relaxed paperwork?


👤 mychael
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