GCP is by far my preferred cloud. I don't see their competition meeting them on UX, reliability, or performance. They have been investing a lot in enterprise oriented features.
Their AI portfolio has been growing. I was surprised recently by how good the OCR on handwritten text is. Their OpenAI like APIs are already being rolled out.
That being said, I'm also impressed by Microsoft. Of the 3 big players, AWS seems to be the closest to stagnation. What was the last exciting thing they did?
Avoiding conflict with Microsoft/OpenAI might be an excellent bluff-check in a world that wants to monetize, distribute and advertise AI generated content.