I have been using GPT-3 in a shortcut on my Apple Watch and can't but wonder what Apple is doing to catch up. I now ask my questions from my own GPT personal assistant instead of Siri and it works much much better.
I feel like if Apple doesn't say anything about LLMs in WWDC, it will be officially its biggest loss after the death of Steve Jobs.
This is a bit silly. What will they have lost, exactly?
I think they’re likely scrambling right now like every company with a speech-to-text or AI-type product. And they’ll be angling to do it in an Apple way — released when they feel confident they have a great product.
I wouldn’t put it past them to discuss it before they launch, however — they’ve been looser-lipped in the last years (ie abt their headset), I would guess to keep mindshare, basically.
That being said, Apple is rarely the first adopter of new tech. So, this seems to be in line with their default strategy.
Apple did fine after the death of Steve Jobs, so I don't think that analogy is valid either.
Right now, Apple being a consumer/fashion/tech company, LLMs are not an existential threat to their business.
For example, imagine the huge PR nightmare if Siri explains to you how to make a bomb at home or how to hijack a plane.
Also, GPT4 does not hook into iOS, macOS, iPadOS APIs.
I think a company like Apple will be very careful. Their brand, which they're extremely careful with, would be on the line and they can't risk it on a chat bot that is sometimes very creepy, sometimes makes up answers.
That said, I'm sure Apple is scrambling internally to create an equivalent.
So if Siri gets a lift, wether it will be progressive or as a new persona, it's likely to come out reasonably strong, after everyone.
Alexa is also to follow.
Home integration of things still sucks, so really the big move forward for Siri/Alexa will be AGI - the future is proactively taking care of things, rather than assist you with your next resume.