Do you think Apple is using iMessage info for advertising?

Question

I have had a few situations where I have discussed niche things via iMessage exclusively and then received similar adverts. Most recent example is a conversation making fun of Air Fryers and toasters. The following day I received an advert in instagram for a portable pizza oven which I have never seen before.There was another example as well. I understand this is anecdotal and possibly coincidence but it has happened twice. Its not as though I used Facebook or Gmail and I never Googled the product.What do you think?

MBCook · Accepted Answer

iMessage is end to end encrypted. Apple can&rsquo;t read them. And no one uses Apple ads (outside the App Store) so if you see ads online they would have had to buy that data, if it did exist, which Apple wouldn&rsquo;t sell.