Best PC brand for non-technical family members?

Greetings.

I'm doing the good old "tech support for the family", and coming up against a lack of knowledge in a specific area: I'm a Mac guy mostly, and while most of my family is too, one family member needs a Windows machine for a particular task (low-to-mid-range specs should be fine). I have, over the years, gotten impressions about what brands are best for what tasks in the Windows world, but as things have shifted in recent times, I no longer have much opportunity to put my finger on that pulse.

So, I'm hoping the people here have some insight: which brands of off-the-shelf Windows hardware are going to be best for a purpose like this? Reliable, reasonably priced desktop hardware without too much in the way of fancy proprietary weirdness, that will hopefully last several years without a need for heavy maintenance.

Thanks for your input in advance.