Emails from new TLDs automatically marked as spam?

Question

Hi guys,We're using one of the new TLDs at work and some 10-to-20% percent of clients, especially new ones, don't receive our emails because they go directly into the spam folder. Not a serious issue, because we can usually tell when something like this happened, as people don't get back to us at all or there's a disconnect in the conversation.I know others have complained about similar issues in the past [0] and some are actively looking to mass-reject all emails from these domains [1] or at least treat them differently [2].How much of a problem is this for you? Did you end up changing your domain name because of this?I'd rather not mention the TLD here, but it's not one of those already notorious for spam and malware [3], more like ".hosting" and we've never engaged in any sort of email campaign, not even for completely legitimate purposes like newsletters.[0]: https://www.reddit.com/r/sysadmin/comments/kqwa0m/changing_domains/[1]: https://community.spiceworks.com/topic/1177266-how-to-block-spam-from-new-top-level-domains[2]: https://blog.f-secure.com/why-is-theres-so-much-spam-coming-from-xyz-and-other-new-top-level-domains/[3]: https://domainnamewire.com/2022/07/15/domaintools-names-and-shames-bad-tlds/

PaulHoule · Accepted Answer

Just about everybody has problems with deliverability. Often you don't think about it until you look closely at the results of a campaign or get complaints that users aren't getting transactional emails. One thing you can do is use an email deliverability service provider such as sendgrid or mailgun.

bityard · Answer

This is pretty common because there are few tools that mail administrators have to combat spam and phishing attacks, and this is one of the better ones.
Not just TLDs, but new domains are often frequently treated as suspicious as well.
For whatever it's worth, your delivery rate will improve over time as it gains positive reputation.