How do we protect news from deepfakes?

Question

Are any startups working on combatting deepfakes and their soon-to-be massive impact in information warfare? Any ideas on how an average person can verify a news clipping on TikTok is by a genuine anchor or actually a deepfake?Assuming deepfakes and deepfake-spotters one-up each other are there other methods we can use to prove a video (clipping?) came from an authentic source?

logicalmonster · Accepted Answer

Even an authentic video clip can be a pile of misinformation, and to me the impact of deliberate misinformation is a lot scarier than a deepfake that has a fairly good chance of being quickly provable as fake by Internet sleuths examining the pixels.But the cure to both deepfakes and lying/incompetent media is one and the same: promote this rule to everybody you know: literally everything you see should be considered bullshit until you verify it from multiple sources.