HACKER Q&A
📣 BerkLee19

How would you market this?


Hey folks,

This post is a bit of a last resort since we've been running out of ideas to market our startup.

We're building a service that scrapes the internet for data on how others have built successful businesses and uses AI to filter through the information and find the most practical insights.

Then the insights are made available to our members in an easy-to-digest format.

We've tried a couple of strategies so far (Joining communities, getting on 1-on-1 calls, going to events, etc).

If you had to market and get sales for this service, what would you do?

(This is the website btw: ostradis.com)

  👤 999900000999 Accepted Answer ✓
30$ a month is way too much for this, Wall Street Journal is 1$ a week for the first year and probably has more relevant content.

Assuming you can prove it's value to customers 10$ a month would be much more palpitable.

Ironically this looks like great advice for your startup. https://ostradis.com/sample-01/

👤 ushercakes
Did you do any validation before building this? Does anybody want it?

I just feel like "AI generated business advice" is so generic and I probably wouldn't pay for it. It would need to be somehow curated to my specific business.

I.e, I describe my business, and it pops out ideas. Even that I probably wouldn't pay a monthly membership for.

Edit: There are a lot of typos on your website

👤 logicalmonster
> We're building a service that scrapes the internet for data on how others have built successful businesses and uses AI to filter through the information and find the most practical insights.

Are you talking about essentially creating a blog, possibly with a paid member's only section? Not sure that's worth paying money for, but I think that close to 100% of people here would check it out.

I'm skeptical about your comment about using AI to scrape/find/filter the stories. It's going to find a lot of shitty and boring SEO content without intense human curation (probably).

👤 elorant
I don’t think insights are that great if there’s no context. That’s why sites that have interviews are more successful in this niche.
👤 wspeirs
Is there an example of this service somewhere?

I would think you'd need to identify your target customer. Build a profile of them. What do they like to read? How do they find new products? Is there a magazine (old skool) or trade show or are they government customers or universities. Then copy how others are marketing to them.