What's your opinion on short-form video content? How do you consume it? For fun, or do you actually end up trying some of the recommendations these influencers dish out?
I don't use TikTok or Instagram at all. I ditched Twitter a couple of months ago. I get tech info from sites like this one and tech related subreddits.
Marketing tools? Hell yes.
I'm primarily on TikTok for meta-reasons when I'm there: I like to watch TikToks about TikTok and see how non-techy humans view the algorithms and platforms. Never got on IG: Static images didn't interest me as a medium for social media and I prefer to go directly to the source platform for something rather than use its competitor's bland copies. I don't like to incentivize lazy 'innovation'.
I watch very little short-form video content, however. There is something fake and contrived about a lot of short-form content that is really off-putting. Maybe I am watching the mainstream creators though and haven’t found the good ones.