Would Candy Crush be more addictive if you could fail early sometimes?

Question

In particular, wouldn&rsquo;t having a way to fail a level before using up all your moves make gameplay more exciting throughout and not just when you are getting low on moves left?

thinking4real · Accepted Answer

You&rsquo;d have to balance it with how likely people are to quit out of frustrationI&rsquo;m sure they&rsquo;ve done the calculations and testing by now and the answer is no fail = more profit

Would Candy Crush be more addictive if you could fail early sometimes?

In particular, wouldn’t having a way to fail a level before using up all your moves make gameplay more exciting throughout and not just when you are getting low on moves left?

You’d have to balance it with how likely people are to quit out of frustration
I’m sure they’ve done the calculations and testing by now and the answer is no fail = more profit