Yes, some people with buy Chamerberlin coffee (and those are alot of people), but it is still a coffee brand competition with soo many coffee brands.
But remember this: Many many many companies fail. That’s just the way it works.
“Data from the BLS shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.”[٭]
So even if there’s a future for creator brands, many creator brands will probably fail.
[٭] https://www.investopedia.com/financial-edge/1010/top-6-reaso...