There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics coverage but also do so in a way where you can integrate them all to get a complete picture without any mismatch.
There is too much marketing speech copy on the sites of many analytics startups to properly evaluate them without wasting time and effort to signup, configure and use each one long enough to understand the value they provide.
Off the top of my head, there are services like Segment [1], Amplitude [2], Mixpanel [3], Trackingplan [4], Avo [5], Posthog [6], Freshpaint [7], etc.
So ten years later, what are the must-have analytics solutions for startups? What are the best tools for bringing in all the data from the different analytics tools? How should Engineering, Product and Data work together around analytics?
The more details you can provide the better.
[0]: https://news.ycombinator.com/item?id=4707903
[1]: https://segment.com
[2]: https://amplitude.com
[3]: https://mixpanel.com
[4]: https://www.trackingplan.com
[5]: https://www.avo.app
[6]: https://posthog.com
[7]: https://www.freshpaint.io
I've previously used Google Analytics (terrible, requires a tremendous amount of custom code to do basic attribution) and more modern analytics like Segment/MixPanel (great, but expensive).
Love that I have the option to self-host if I out-grow the free tier while still figuring out product/market fit. Since I'm not venture backed, I have to be cautious about exploding costs for managed services.
If you don't know what you're "analyzing", then your "analytics setup" doesn't make any sense.
I hate buzzword-compliant posts like this that don't even know what they're asking ... it's like the bad old days of reading some half-page "article" in the in-flight magazine and then seeing the CxO deciding to implement whatever it is they thought someone else said they kinda did
Also, working on a simpler WordPress specific version: https://www.wplytic.com
I think that self-hosted is the future for analytics, as it's the best way to control data flow and respect privacy laws.
Its google analytics without google and prettier
The tool I use specifically is https://pirsch.io/, which is very privacy friendly and doesn't have any of the stalky type stuff that Google Analytics has as default. Using this, you don't need to have the GDPR compliance pop-up.