How will internet change when ML like GPT replace search?

Question

The eventual goal of search engines is to provide a direct answer. When technologies like GPT become mature in some distant future (unlike current the state), this goal would become a possible reality.What would be the consequences of this? One possible consequence of coming to a single answer for a search query is that users do not need to visit the websites of the data source. A large chunk of internet traffic to websites is for information (via search engines). These websites provide valuable information in exchange for displaying advertisements or social recognition.If they do not have an income stream or recognition, they do not have incentives to collect, process and publish information. How would incentives for creation of new information change?

al2o3cr · Accepted Answer

The eventual goal of search engines is to provide a direct answer. Disagree strongly - IMO _trying_ to do this is why Google's results have gone to shit over the last few years.I want a search engine to SEARCH for what I entered, not try to guess and then find whatever spam-blog put in the most SEO for what it guessed I meant.Maybe search engines could go back to doing their job and leave the "synthesizing plausible-sounding nonsense" work to GPT.

jstx1 · Answer

> The eventual goal of search engines is to provide a direct answer.I don&rsquo;t think it is which is why ChatGPT doesn&rsquo;t compete with Google at all, it serves a different purpose. The point of search is to provide relevant links.