Successful one-person online businesses? (2022)

It is hard, I've tried since 2005 and being on a shoestring budget with one person I don't get the money from ads. I tried a WordPress blog and ad blockers kind of kill it.

I tried writing books too.

I can earn more money working for McDonalds or some other minimum wage job. I read dozens of books on online marketing and followed them but I still fail.

I thought BuiltWith is an amazing idea, something small and useful and scalable without needing teams for things like customer support, marketing, and sales. See https://builtwith.com

There is a recent interview with the sole proprietor that is more business focused https://5to9.beehiiv.com/p/builtwith-generates-14-million-ye... .

This was super informative for me and my search for something similar.

Good luck!

In answer to your first question: a friend of mine hired me to work on a store locator software in 2012. It was basically a widget you put on your website that allowed searching for nearby stores/locations. He took it over all by himself from that point and was making six-figures for years. Maybe he’ll come along and elaborate.

Beyond that, I’ve known people who were single-owner entrepreneurs for years and made enough to pay the bills and live comfortably. Browser extensions, CRM plug-ins, stuff like that.

To answer your second question: yes and no — it depends on the niche. I did some research for my past employer and they accidentally voided the NDA when they laid me off… according to my lawyer anyway.

I’m still not going to take the chance of dealing with the court system to prove one way or the other…. So sadly, I can’t tell you which niches are better than the others.

Define "Successful". I bought a side project from someone else that does about 13k ARR with 90% profit. Not much but it is profitable and even though I don't do much yet on it (been about 10 months), I have plans to try and grow it next year. I already have a reasonable successful bootstrapped SAAS product that keeps me busy but that one is not a 1 person biz.

Not quite what you’re asking, I think, but I know a few developers who nailed a piece of software that they live off of and gently maintain over time. Most of the examples I’m thinking of lucked into one or two big clients who are 80% of the revenue.

https://lunchmoney.app/ This is was build by one-person, I think now a community helps her to maintain it, I might be wrong about the latter

I've been thinking about this myself as well. With the advent of ChatGTP, competition is going to be much tougher for just content sites imho.

Isn't https://pinboard.in/ run by one guy?

Facebook and Google Ads revenues are declining so it could affect earning revenue via ads.

Carrd.co is a one-man shop that's doing very well.