How) Do You Measure Product Market Fit?

Question

Superhuman famously measures PMF with this question:How disappointed would you be if you couldn't use Superhuman anymore?> Very disappointed > Somewhat disappointed > Not disappointedIf 40% or more would be Very disappointed you're on the right track!(Rahul adds more to the method, its pretty cool actually, link below)My question is:How do you go about finding PMF? How do you measure your progress?Thanks!https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

jcs87 · Accepted Answer

I'm on the editorial team at First Round Review, and we actually just launched a new series aiming to share more stories about how different founders went about finding PMF. Check it out here: https://review.firstround.com/airtables-path-to-product-mark...
In terms of measuring vs. optimizing, I liked this advice from Sprig founder Ryan Glasgow: https://review.firstround.com/8-product-hurdles-every-founde...
He makes a distinction between validating whether you have PMF, but recommends using a different framework, specifically the Outcome-Driven Innovation method, for discovering or finding PMF in the first place.

sn0w_crash · Answer

Michael Siebel has many good videos on thishttps://youtu.be/FBOLk9s9Ci4