What is your opinion on Fake Door Testing?

Question

What do you think about Fake Door Testing? Is is a valid strategy to quickly validate ideas or do you find it dishonest?For those who don't know what it is, here is an example scenario: You want to implement a new feature, but even the MVP will take +3 months to implement. So instead, you make a minimum UI without any business logic and when the users click on the button you tell them "coming soon" and then you test how many people wanted to interact with the feature and if it is worth it.

bombcar · Accepted Answer

If you end up not implementing it you&rsquo;re going to annoy some subset of your customers.If nobody clicks it it doesn&rsquo;t mean it&rsquo;s not wanted - they may not be looking for it or understand how it would help.

nigerian1981 · Answer

We use this on our website and I think it&rsquo;s a useful technique to gather the required data.

What is your opinion on Fake Door Testing?

If you end up not implementing it you’re going to annoy some subset of your customers.
If nobody clicks it it doesn’t mean it’s not wanted - they may not be looking for it or understand how it would help.

We use this on our website and I think it’s a useful technique to gather the required data.