HACKER Q&A
📣 amamlouk

Would VCs fund startup that only uses WhatsApp as a distribution channel


I am launching a consumer facing startup that uses WhatsApp as the only channel to interface with customers. I want customers to have a native experience and I don't envision building an app to serve customers.

In your view, would VCs be concerned about "counter party" risk if I use WhatsApp as the only way to interact with customers?

  👤 sdfhbdf Accepted Answer ✓
It depends on the target market.

In Latin America for example nobody would bat an eye at WhatsApp as your single channel since it’s the defacto SMS.

In some European countries (Poland comes to mind) this would be weird since WhatsApp has much lower penetration giving it up to Facebook Messenger et al