Take for instance, company annual reports and pitch slides - you could make the usage of charts and data objects a whole lot more insightful by just giving the option to interact with the charts and choose your data selectively. The same goes for research papers - a small visual gif or video component would go a long way to show things compared to a series of sequential images, as would interactive charts - even the simple ones that you get from Excel.
"Based on the PostScript language, each PDF file encapsulates a complete description of a fixed-layout flat document, including the text, fonts, vector graphics, raster images and other information needed to display it." Source: https://en.wikipedia.org/wiki/PDF
HTML5 was not designed for typesetting and lacks such features. (For example, HTML does not specify page sizes.)
>a small visual gif or video component would go a long way to show things compared to a series of sequential images
Tell me how a small GIF or video is going to work when you print a paper or collect it into a book or journal, please :)
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