Because then companies would pay less for exclusive broadcast rights and FIFA primarily cares about money?
If you want to see it, you have to pay. You might want to do things your way, but I venture to say that in your area there will be an exclusive source that will fix what you see, how you will be permitted to see it, and how much you're gonna pay to do that. And no other alternatives.
It's the same reason that the Olympics have declined so disastrously over the last few decades. People have got to the point that they're no longer interested in the very feeble and very expensive rubbish on offer.