https://dalton.substack.com/p/letter-to-myself-in-late-2008
Has anyone here done that before? How?
What did you need to do/prove to show you needed it dropped?
For larger companies operating over the longer term, you would be looking for an EDP agreement, which gives you a discount in exchange for agreeing to a minimum spend threshold over a period of a few years. This would be significantly less than 50%.