Now, from when I did charity response work - if you got 1% of say readership of an in-house magazine you were digging in a gold mine.
And 2% of Wikipedia's readership must be in the millions of respondents?
Does this mean wikipedia is just recognised by millions of people as valuable and worth supporting? Or is 2% low and they have horrible conversion rates?
I am looking for context I guess
(PS - go donate)