I have talked to several influential recruiters in my area, and they have all said that LinkedIn has a MASSIVE identity problem...in one hand they sell our data to recruiters and on the other hand they are trying to drive engagement with these gimmicky engagement products.
They seem desperate to grow revenue with all these wonky product launches. Whoever was responsible for the A/B testing on those products to gauge market adoption really should be reprimanded.
Guess MS is finally expecting some ROI from their expensive acquisition....