How does “Ideas are cheap. Execution is everything.” explain recall-app?

I looked at recall-app.com and decided not to invest time exploring it further. The reason I passed is the same reason I moved from Roam to Obsidian and will stay with Obsidian:

* Data in some mysterious location "in the browser" with a promise of future export capability which will be delivered at the worst possible time of a product's life-cycle: when the company is dying.

* Data in plain text on my computer right now and always.

No aspersions cast on either company's people, intentions, goodwill, or the products' (Roam and Recall) quality and value. It's just that "I own my own life" is an organizing principle that I violate at my peril. My life is more important to me than your app.

As for the comment "ideas are cheap and execution is everything," I'm not sure how to connect that question to the success/failure of recall-app.com. The IF/THEN does not compute in my brain.

It doesn't really look all that interesting to me. I already have personal knowledge management with Obsidian, Recall looks like a more confusing version of what I already have (without a desktop app either). I'm sure they mean well with their product, but it's pretty obvious why it hasn't "taken off". There's a hundred people in this space already doing the same thing, many of them with more built-out products.

Product-market fit is everything, being able to reach the target customer is everything. Being able to sell is everything.

There are hundreds of thousands of note-taking apps, you have to emotionally connect to your audience to be able to sell. Recall needs a personal touch, better colors, a better name. It needs a story, a story that resonates.

> Ideas are cheap. Execution is everything

Never heard of it...where does it come from?