Matrix being a known, agreed-upon protocol means that it is a potentially viable “mindshare locale” , while the transmission of which being entirely distributed and self-hostable.
People can simply follow @ So all it requires to create the functionality is to add a dedicated “Matrix Feed” room to each user profile by default. The user mindshare will gradually come as people seek greener pastures of uncensorable platform, while moderation is entirely self-policed by individual communities curating their own list of persona non grata. What considerations have I missed that could possibly stop Matrix.org from picking up what seems like a low-hanging fruit?
But the answer is that what you are suggesting is not simple, cheap, or easy. Quite the opposite.
The book also uses Twitter's architecture for many of its examples, and you'll quickly see that something like even just building a user feed for millions of people is rather complex.