I'm thinking about adding an onboarding as a service product to our offerings. I can see why it's valuable to have great onboarding and how pretty much all SaaS needs it, and many don't build it because it's challenging to make an excellent onboarding flow.
I found many existing solutions, but they are all built as a task list for employees to onboard new customers, not as a self-serve dev tool. The ones that target SaaS and self-serve are terrible. They require much work, installing extensions, and lack A/B testing ability. They all have so many limitations it's incredible I couldn't find a suitable option out there.
Any thoughts on this?
We’ve seen a ton of discontent with the existing tools as you mention (they’re brittle, don’t match the brand, force you to use a limited set of modalities).
We’ve seen a lot of companies forgoing them to go the route of building their onboarding flows themselves, but then they’ll run into another set of issues (logic/targeting/state management is complicated and hard to build/iterate on, non devs struggle to understand what users will actually see).
As you mention it makes it hard to move quickly and test experiences, which is what you need to do if you want to figure out what works for your product and users.