I'm thinking of building the frontend with a static site generator like hugo, and pulling the content from a CMS like strapi on build (triggered when cms is updated).
Keen to hear how others are approaching this?
As for the front-end, Hugo is a good choice if you want to build a simple website. However, my recommendation would be to use a front-end framework like Next.js or Nuxt.js so you can benefit from the capabilities of React or Vue.js while having the advantages of both static and dynamic (through Server-Side Rendering).
You can find plenty of tutorials here: https://strapi.io/blog/categories/tutorials?type=v4