HACKER Q&A
📣 disadvantage

What's Happening at Cloudflare?


I seem to be bombarded by multiple Cloudflare posts on Hackernews lately. Is there something else I should know? Is this 'innovation month' at Cloudflare or something? All these were posted in the last few weeks! ↪

https://blog.cloudflare.com/the-first-zero-trust-sim/

https://blog.cloudflare.com/workerd-open-source-workers-runtime/

https://blog.cloudflare.com/announcing-cloudflare-calls/

https://blog.cloudflare.com/r2-ga/

https://blog.cloudflare.com/adaptive-ddos-protection/

https://blog.cloudflare.com/introducing-cloudflare-queues/

https://blog.cloudflare.com/rethinking-internet-of-things-security/

https://blog.cloudflare.com/eliminating-captchas-on-iphones-and-macs-using-new-standard/


  👤 jgrahamc Accepted Answer ✓

👤 Lammy
Probably trying to push https://blog.cloudflare.com/kiwifarms-blocked/ out of the news cycle.

👤 mrpotato
From a cloudflare email I received 2 days ago:

> Cloudflare launched at the TechCrunch Disrupt conference on September 27th, 2010. Every year since then, during the last week of September, we celebrate Cloudflare’s birthday by announcing innovative products that further our mission of helping build a better Internet.


👤 AaronFriel
It's a comprehensive marketing strategy they have to appear on aggregators like this one, and it seems effective. Product announcements are bundled together into a jam-packed "innovation week" with accompanying blog posts. The weeks are typically announced with a blog post, capped off at the end with another listing the new announcements, and there are multiple blog posts a day about products, blog posts about the blog posts, and so on.

Just this year they've done a GA Week (this week), Cloudflare One Week (June), Platform Week (May), Security Week (March). And at the beginning of the year, they wrote a post detailing all of the week themes of 2021: https://blog.cloudflare.com/2021-innovations-weeks/


👤 kylehotchkiss
They seem to find new weeks of feature launches to make every year! I love it. They've given me a nice alternative to AWS/GCP for the types of development projects I work on and it's so developer friendly. Client friendly too when all these things generally amount to better performing sites.

👤 prions
Same with Fly.io, SQLite, Hetzner, etc. Hackernews is a pretty effective way to advertise to developers.

👤 godisdad
I think it’s called “shipping”

👤 trog
It's wayyyyyyyyyy too much stuff. It's amazing that they're shipping so much, including some nice free things. But I have had Cloudflare fatigue for over a year simply from getting their newsletters and following some of their RSS feeds. Every day there's some other hyper-advanced new zero trust networking thing. I simply have no idea what products they have any more, other than that the depth or breadth of their product range is huge.

👤 CSDude
They like to announce multiple things at once every 2-3 months. However, my frustration is that although many announcements interest me, most of them are released in waitlist mode (kept like that for many months) and they don't respond you in months because you are not interesting/big enough. Others are either GA announcements, or contact your account manager to try and learn more. Like many games and other products, users beta test/QA for free.

👤 ChrisArchitect
Many of them are tagged with Birthday Week, c'mon. Could check their social or homepage to figure this out.

No need to upvote this!!!!


👤 AtNightWeCode
It is a marketing strategy. I guess.

Can we have a filter box for the left menu on the site. And maybe a section about what is included in “your” enterprise agreement. Without billing access.


👤 jumperabg
I am following their blog RSS feed and there were around 12 posts posted at the same time. Guess they just dumped all of the info with a cronjob?

👤 Slix
Does anyone know what it's like to work there? I'm interested.

👤 izacus
I believe this is called marketing and advertising ^^

👤 rs_rs_rs_rs_rs
Thanks for advertising these, I missed them!

👤 AtlasBarfed
So Cloudflare is going full cloud provider?

👤 synthetigram
Cloudflare is great at blogging about technologies Google pioneered.

👤 itronitron
this post would be more credible if you posted the HN links instead of the ones from blog.cloudflare