We believe that this technology would be adopted more with better tooling. Our main contribution to this space is Cheerp: A C++-to-WebAssembly _and_ JavaScript compiler (https://github.com/leaningtech/cheerp-meta/). It is designed to seamlessly take advantage of Wasm without sacrificing easy access to Web APIs, all from within C++ with no need of post-processing and glue code.
We know for a fact that amazing products can be build with Cheerp, because we have done it ourselves.
CheerpX is a x86 virtual machine running in the browser, fully written in C++ and compiled with Cheerp. It includes a JIT-compiler that is able to analyze x86 binary code and emit new WebAssembly modules on the fly.
Our most impressive demo yet (WebVM) is available here: https://webvm.io/
Hope you saw wasmtime announcement
Shopify etc
We play it often at work and it's always amazing what's doable in there and the performance is really good