HACKER Q&A
📣 chouchinhua

Startup idea – disconnected, physical space charged by hour


Hi, first time posting here. I'd appreciate any feedback. I've been considering this startup idea for couple years now. The idea is an internet-free and screen-free space that allows the user to do "deep work", read, deliberate, or just do nothing.

It's essentially a hotel room, but only bookable for one person, for a few hours only. There is no internet provided, and cellular signal is blocked. Alternatively (if blocking cellular signal is infeasible), users are asked to turn over their devices at the counter or have the devices "locked" in a "faraday box" for the stay duration. In the room, distraction and stimulation is kept to the minimum. No screens or ads allowed in the room; and the view from the window would be calming and non-stimulating.

The idea is borne out of my exhaustion of living in a hyperdense Asia city, where I am always surrounded by sensory pollutions such as advertisements, city noises, as well as constant phone notifications. I am also the victim of my own internet addictions.

To stay focus, I've tried to work in coffee shops. Although I'm generally productive in coffees shops, I often find I couldn't really fully relax or "be myself" in a public space. I tried "staycation" in a real hotel, but the check-in is complicated, the cost is high, and the room is designed more toward leisure and entertainment. It usually lacks a good desk, a good chair; and the high-speed internet is too enticing.

Specifically, the space is provided to those who would block out hours from their calendar for "reading" or "writing" but constantly fail to protect that commitment. More broadly, my intuition is that "traveling" to a dedicated offline zone once in a while may be as beneficial as traveling to a different country.

I realize the idea is rather unrefined, and not very "tech." But I'd love to know HN community's thoughts on it. Thanks.


  👤 khazhoux Accepted Answer ✓
Blunt feedback:

This isn't a startup. You're looking at the intersection of people who:

* Need to get away from distractions.

* Lack self-control to reduce distractions themselves.

* ...but do have discipline to check in regularly to this distraction-detox zone.

* Have something they can do to fill up time that doesn't require connectivity. No google docs, and no streaming music.

* Are not claustrophobic.

* Will visit regularly.

* Will pay.


👤 fastball
Interesting idea! I'd say one of my main concerns is the whole "charging by the hour" part of it. It feels like a primary goal is to allow people to disconnect/relax/become bored to give ourselves the "space to breathe" we frequently don't get in our busy 21st century lives.

But for me personally, it seems like it would be difficult to sort of "intentionally" decompress in a limited amount of time. The fact that I'm being charged for every minute I don't slow down would probably stress me out to the point of being counterproductive.

So I think it needs to be a little bit more intensive somehow, especially in order to compete with the things I already do if I want to decompress and disconnect for an hour or two: massage, float tank, etc.


👤 phyalow
I solved this when I lived in Hong Kong by finding a quiet desk on a quiet floor at the main public library (alt. You can get visitors memberships to University libraries to do the same thing). Leave your devices at home and pop some ear plugs in and your good to go.

👤 threatripper
The office used to be that place. No mobile phones allowed in the company. The floor secretary handles incoming phone calls. Computers locked down to just a few boring applications. Single person office. White walls. Out of the window you see the wall of the factory building.

👤 arkitaip
You need more research to understand the customers and their needs but I think will the right packaging and marketing you can probably find a market for this idea.

Some questions that may or may not be useful:

* Who is realistically experiencing enough pain that they would pay for this service?

* What psychological or social customer needs are not satisfied my the market?

* If Apple launched this service, how would it be? What about your local city admin? Hoe about a non-profit?

* What are the top 5 competing alternatives and what are their pros/cons?

* How would you prototype this idea with just 100 dollars and 2 days? What about a physical prototype over 5 days?

* Someone is ready to pay a premium price for this service. Why? Who? When? Where?


👤 jsty
Love the idea of a space specialised to deep work, although if you're offering a space to work I don't think "no screens" should extend to a disconnected laptop.

If you're offering people to disconnect completely for several hours, some form of "we'll hold your phone / offer an emergency contact number" service would be attractive. Like it or not people - especially parents - have gotten used to being contactable at all hours in emergencies, and it would get rid of a major anxiety I think a lot of people feel when going off-grid.


👤 sowbug
Lots of good feedback so far. My first thought was to analogize to gyms. In the United States, and maybe elsewhere, gyms fall into two camps. One hopes you'll sign up and never go, or if you do go, then you'll treat it more like a spa visit -- buying a massage, or a "healthy" smoothie -- so you're either free money or else profitable per visit.

The other kind of gym keeps membership to a fixed number, and will actually drop you as a member if you don't follow through on commitments to visit regularly, exercise, and get fit.

You can guess that the former business model is much more common than the latter. And obviously they cater to different segments of the market.

Compare gyms to your idea. Which model do you prefer? Oversell real estate? Or gamify people into chasing an artificially scarce resource?

This is a cynical take. But it's going to take marketing for your idea to succeed, and marketing is fundamentally about getting people to do something they don't want to do.


👤 sneak
There were at least a few companies that already tried something similar.

https://www.crunchbase.com/organization/recharge

https://breather.com/


👤 rvnx
"It's essentially a hotel room, but only bookable for one person, for a few hours only. There is no internet provided, and cellular signal is blocked."

- "your meditation room with noise-proofing, privacy guaranteed. As an additional purchase you can hire a paid-by-the-hour buddy that will meditate with you in the room"

This can be your marketing.


👤 realitysballs
It almost feels like some artistic experience . I think the success of such an idea would really come down to how you sell/market/characterize it.

It is just a hotel room? Is it a retreat? Is it a new type of therapy?

Semantics might be key here perhaps.


👤 buro9
I kinda like the idea.

If this was paired with something like a cafe trolley service then it could be quite nice. Chill little rooms that are peaceful and every hour on the hour the offer of green tea. Little oases in which to read, write, or code with minimal other distractions. My partner is an academic and is seeking a retreat space bookable on a weekly basis (not hourly) in which to have silence and write with minimal disturbance (libraries are too bustling, coworking spaces too noisy).

The first thing that comes to mind though: How do you stop this being used as a place for drugs and sex? How do you balance the low distraction and privacy with a basic need to prevent the spaces being used in a way that creates risk for the business?

Also how do you make this affordable given the places with density are also the places with high rents?


👤 anonymoushn
We have manga cafes around here. I don't think the margins and staffing requirements suit the "startup" business model, but if you were Adam Neumann then you could still raise $350bn for this.

👤 filipcte
NookaSpace started doing this in Europe, about 2 years ago. They do offer 4g/5g internet though. https://nookaspace.com

👤 Raed667
So you're competing with free public libraries? Most in my city have study booths that have a whiteboard, a table and a couple of chairs, and are isolated form the main walkways.

👤 wodenokoto
There is apparently a writers cafe in Tokyo with similar concepts. You leave distractions at the door and tell staff your goal for the day and aren't allowed to leave until you've met them (with the weakest interpretation of the word "allowed").

In terms of getting away from noise pollution, I think this is more generally provided in major Asian cities through sauna and public baths.


👤 faderud
I've been working on a very similar idea. I called it "Pause Room".

The assumption I started from was that such an experience has a potential of improving participants' overall productivity and self-perception of mental wellbeing and focus during and post-experience. The key was to measure and improve those metrics while refining the experience itself. I have managed to successfully complete a 3-month pilot with clear indication that this is doable and can be beneficial. This was a very strong selling point.

B2C path didn't graduate due to unaffordable expected end-consumer costs. I ended up focusing on 50-500-employee companies with the intention of building these rooms according to spec for monthly membership fee from their HR budgets. COVID hit and there were no offices or HR budget allocations anymore. For B2B, a catchphrase that worked for me and caught everyone's attention was that "happy hours" cost them hours and bring no happiness.

I believe this is a necessity in today's growing pace of things. Good luck!


👤 DocTomoe
Some thoughts:

Actively blocking cell phone signals might be illegal depending on your country - but building a faraday cage isn't.

Given how much of your identity a phone has become, and how easily someone could take my identity over if they had access to my device, only death or threat of deadly force will separate me from mine. If you want to go for the "handing in" approach, maybe small lockers are ok (especially so if they are padlock-operated and I bring my own padlock). Bonus points for being able to charge the battery in these (Like the phone charging boxes often present at airports)

In Europe, there are several places that offer "connectionfree vacations", often in remote valleys, often in monasteries (sometimes run by clergy, sometimes not) with thick walls.

Such a "cell" would be best if it not only had a desk, but also something more comfortable, like a couch. Bonus points for the ability to get cold and/or hot beverages on-site.

I'd pay a monthly membership fee of around 50 Euros for this.


👤 relyks
What you describe exists somewhat in a form in the US. Most major universities have some type of "friends of library" program. You make an application and donate some money. You're then allowed to use the facilities for studying/reading/working. The donation is usually tax deductible. You're given the same access to the areas as the student population. The libraries all have quiet areas (or floors) and reservable enclosed quiet rooms (sometimes the rooms can be reserved remotely through a web interface). I had a reader membership for Cooper Union when I lived in Manhattan.

Major cities also have private libraries where a similar arrangement exists. Public libraries may be too busy and not as stringent in maintaining sound levels. They usually don't have private rooms either. From my experience, they are also not as clean as private libraries.

I've been confused why more people don't take advantage of these "friend of a library" programs or take part in private library memberships. The programs allow non-students to support libraries (although private ones) and they're significantly cheaper than going to cafes or coffee shops. I'm pretty sure most places will want you to buy something everytime to be considered a patron so that you aren't kicked out or pressured for freeloading.

Examples:

* Cooper Union (https://library.cooper.edu/friends/)

* NYU (https://library.nyu.edu/about/general/fob/)

* Princeton (https://fpul.princeton.edu/)

* NY Society Library (https://www.nysoclib.org/)


👤 FumblingBear
In my experience, every local library (both public and collegiate) have had exactly this kind of space available for free use. You just sign up and get to utilize a closed quiet room with a desk, some chairs, and whatever other resources the library has to offer.

I suppose the one difference is that they don't confiscate your electronics, but many have had places to store personal things, so with a tiny bit of discipline, you can easily achieve your idea for free by simply using public services that are already out there!

Perhaps some people would prefer the aesthetic of a boutique startup that seeks to provide this type of space, but it seems like there's just better things to spend your time on then trying to monetize something like this.


👤 spoonjim
Anything that requires physical space is expensive to deliver. So you need to have a high perceived value. My guess is no devices is not enough. It would have to be like no devices + sauna or no devices + massage or no devices + luxurious bathtub etc.

👤 maurits
This reminds me of Korean bath houses. They offer way more than just the spa, to disconnect. [1]

[1]: https://en.wikipedia.org/wiki/Jjimjilbang


👤 comboy
I think you can make it work if your marketing is good enough.

It should probably be a Faraday cage, I don't think you could do jamming in highly populated areas, but also providing a landline seems like a good idea in case of emergency.


👤 keiferski
I like the idea but I think it would appeal more to workers, so cutting off the Internet isn't a great idea. Maybe just require people to use an on-site computer (with only certain sites available) or make them download and use SelfControl [1] or a similar app.

In a broader sense, I do think the "manipulate space for your needs" market will grow in the future, especially as remote work continues to become a viable alternative to the office.

1. https://selfcontrolapp.com/


👤 abraae
You would be offering a product defined by what it didn't provide, rather than what it did (i.e no internet and no cell reception).

I can't think of a similar offer, since it's something you can achieve for yourself (given enough willpower) just by turning off your phone and not taking a device.

Would people pay for something they can have for free? Many wouldn't for sure, but would many? Even if they lacked the will power, would they be too embarrassed to admit they needed your service?

If there are no similar businesses that could be a sign it won't work.


👤 evgpbfhnr
manga cafes in Japan have a fairly similar concept where you can rent different level of accommodations (a small chair in a corner, a proper box or in more expensive places even small rooms with a bed) for hours or days. Common spaces have plenty of books you can bring into your room to read quietly, not necessarily just mangas.

These obviously also have internet in rooms, but contacting one to try to setup and advertise distraction-free rooms might get you somewhere if they exist where you live.


👤 revorad
Someone’s doing a similar thing in the UK - https://unplugged.rest/

👤 Blackstone4
I feel like this is more of a lifestyle thing that would need to start organically within a community. If you did this solo with a street sign, it would be dead.

Even if successful, you probably won’t much money from it. Best that it be a passion project born out of a need to help others. If you either don’t have the passion or want to make money then go to the next idea.


👤 bluelightning2k
A startup is a company designed to scale. Generally through some leveraged mechanism e.g. software, network or marketplace where the economics work better at scale.

What you are describing (putting aside the issue of whether this is appealing) is a small business not a startup.

On the plus side of that equation it's relatively easy to start and inexpensive to try.


👤 pistoriusp
In Japan people rent cars (on demand) to take naps, have lunch, or just find some quiet.

https://matadornetwork.com/read/people-japan-renting-cars-ev...


👤 navane
People I know do Silent Retreats, or live temporarily in a monastery, Christian or Buddhist. Thinking of it, the Silent retreats are yoga related, a washed down form of eastern religion, so they're all religious.

Sometimes I go into a church for the same reason, but just for 10 minutes.


👤 vonadz
"if blocking cellular signal is infeasible" - just get them signed up with AT&T, ZING!

On a more serious note, have you tried working in a public library rather than a coffee shop? Just ask the librarian to hold onto your phone while you're there.


👤 aaronblohowiak
Have you ever done a float tank or sensory deprivation chamber? They are a great “reset”

👤 cahoot_bird
The success of such an idea would depend a lot on location. It makes me think of the old "listener booths" for music that are antiquated now.

Maybe do a cost benefit analysis or try to estimate traffic, just leasing it out might earn more.


👤 lmarcos
> To stay focus, I've tried to work in coffee shops

This always puzzled me. The most quiet place to work is usually ones' house/flat. And even if your place is not that quiet, I bet coffee shops are way noiser.


👤 coverclock
Historically, this is what people have used public libraries and university libraries for. They're typically not internet-free spaces, but a little discipline on the user's part solves that.

👤 Scarblac
Europe is full of empty churches that would make nice places to put a few desks in, with a basket at the door to leave phones in. But it's not going to make money.

👤 unknownsky
I can definitely see this being popular with the right marketing. It could also be sold as a "meditation space" or "de-stress zone".

👤 tanseydavid
I need this solution but with the internet connectivity. I would pay dearly to be able to find actual quiet.

👤 a_imho
On a related note, what are some of the best places/ways to discuss startup ideas or even get collaborators?

👤 shaburn
I think a quiet booth in gyms would be an ideal model. Mental health and physical health go hand in hand.

👤 Dr_ReD
Libraries are the closest to your idea and they're generally for free.

👤 jpalomaki
You could offer this for teams.

”Totally disconnected offsite session”


👤 tamrix
Go camping with your mates. Always fun. Good reset.

👤 sgammon
Adam neumann we know its you

👤 milano95j
count me in, I would love to go to your no internet-screen cafe