You should incorporate a new company anyways for lots of other reasons.
Large consulting shops may have a better protection since they can afford lawyers and can negotiate better contracts.
Employees usually protected much better than freelancers/consultants, b/c they don't have much negotiating power over the small letters of the contract. So many NDA/non-competes might be non-enforceable in practice.
One principle is that few people will sue you over $0.00 so if you get no traction you will not get a lawsuit. If you make a billion dollar company and they want 200 million you might be mad about it but really you shouldn’t be.
The USA and others should follow this - do not bind the mouths of the kine that tread the grain. https://taanstafl.blogspot.com/2005/02/bind-not-mouths.html