What is the most common name for the www/htdocs/public_HTML directory?

Documenting a static website generator and I want to know the generic name of the directory that holds the files to be published: HTML file, image assets, etc. Audience is semi-technical: they're tech writers who can work the command line to use Hugo or Jekyll but who probably don't know Python or Go very well.

I call it the "publish directory" but perhaps there's a more popular term of art? ISPs tend to call it the www directory, or public_html, or htdocs, but I'm not convinced any of them is particularly well known to less technical peeps.