Maybe the OP didn't intend it, but this term is something that seems like it was coined by some big-business PR firm to make people look badly if they don't break their ass off working for the man their whole lives. I can't wait for the usual crowd to come in and look down on those of us who don't enjoy work and just do it to pay for what we do enjoy: living our lives.
The rest of us get to settle for whatever the 'free market' throws at us. We don't have to be too grateful.
I'm not interested in killing myself to live. I show up, put in a solid day's work, and get paid. I'm not going above and beyond, I'm not gunning for a promotion, and I sure as shit ain't working overtime unless I get time and a half.