The past two weeks in news, I’ve seen a lot of :
“Facebook has first ever decline in user growth”
“Facebook is chasing TikTok”
“Zuckerberg is turning up the heat”
“Metaverse numbers not as expected”
It’s pretty clear that Facebook is troubled. A lot of analysts predict that the platforms dominance is numbered.
To me and I’m sure others, the big five of FAANG represented the most significant companies not only by highest cultural influence in the tech industry, but highest performing in each sector. Netflix for streaming, Apple for consumer hardware, Facebook social networks, so on so fourth.
I always found Netflix to be questionable, but I’ll stow that aside. What I’m really curious about is why Facebook and for how much longer will it be apart of FAANG? Is it simply because TikTok and Spotify aren’t American companies?
As for the big bet they are taking on Metaverse ... I think it will flop. I don't think AR/VR will catch on beyond gaming. There just isn't practical uses for it for entertainment/social which is where FB/Meta operates. Any new devices are likely going to link to smartphones. Smartphones have become ubiquitous and people treat them as appliances to get things done - shopping, talking/texting, etc. Adding an AR/VR layer to any non-gaming activity someone does with a smartphone will be a gimmick. I just can't see how your average (edit: meaning non-technical) construction worker, lawyer, doctor, grandma, auntie, etc. is going to want to put a device over their eyes to view cat vids, order stuff from Wal-mart, etc.
I think in the end, it's a title. Many don't get a FAANG job because it's the best job, you get it to put it on your résumé, then apply for your real ambitions. For some, landing a job at FAANG is the endgame, sort of like winning an Olympic gold medal.
Being a title, there's going to be a lot of questioning on the validity of the title. MindGeek engineers probably deal with the same technical challenges as someone at Netflix, but you don't see people bragging about how they work at MindGeek.
I came across another acronym through an economist article yesterday[^1]: Meta, Alphabet, Amazon, Microsoft and Apple (MAAMA).
[^1]: https://www.economist.com/leaders/2022/07/27/the-era-of-big-...