So from a legal perspective, the IP sits in a separate company, which bills the consuming company for the compute, and the startup sits in a separate entity, from which the non technical founder has equity.
Is this common? Are there other ways to think about it?
Obviously should talk to a lawyer, and yes I know ideas are cheap, but here I have already reached 90% of the technical implementation for each idea. Other caveats, I am aware startups are hard, most fail, I should focus on one, etc.
If you end up taking outside money at some point in the future, you then have an option of packaging the IP with the startup (for a higher valuation that includes the IP) or just the business alone without the IP (for a lower valuation).
You can decide on the separate company for the IP at that point in time instead of a premature optimization now.
ps: I am in the same boat and I had the same question and decided to test the business vertical's viability instead of setting up intricate multi-company structures.