Why doesn't Apple take AI more seriously?

Question

With companies like Google, Meta, Microsoft, OpenAI, NVidia, and a slew of startups, all working on Large Language Models (LLMs) such as GPT-3, I find it bizarre that Apple hasn't taken this area more seriously. In the long term, it definitely could cost them.Siri could benefit from LLMs, and given Apple's customer base, an LLM-powered customer support could help them provide answers to questions quickly and only forward the tricky ones to human customer supports, saving cost and time for Apple.When it comes to autocorrect, the situation with iOS is a joke compared to Android and even Windows. A better AI-powered autocorrect could put Apple on par with Google and Microsoft.Some might say Apple is secretly doing all of this, but given the nature of such models, I find it difficult to believe that Apple wouldn't open-source [part of] their model.There's just so much going on in AI and the hype around it is mostly exploited by Apple's rivals, while Apple has been mostly silent and irrelevant.

trifit · Accepted Answer

I would argue Apple takes AI seriously as shown by their music recommendation system and speech to text systems. They avoid gimmicky AI and are instead focused on what can deliver a better experience.Apple is a human-centric company and no one likes talking to robots so if they can afford a customer agent for their calls then why would they add an AI as a go between?