That way if/when they hit any big money it will be easier to maximize their own cut and push you out whenever technical integrity becomes an obstacle/irrelevant.
A "business plan" is a pile of bullshit you throw at people while begging for money; but you should definitely have a real one, somewhere. The list of things that need to be done for your business to succeed. Hopefully without reference to underpants gnomes.
There is no point building a product at all either before finding these out, unless it only takes a short time to build a minimum loveable product.
There is a lot that can and should be done before building the product.