HACKER Q&A
📣 deanmoriarty

Personal finance blog as monetizable pet project?


I am a FAANG tech worker bee (experience as software engineer, tech lead and engineering manager) who is growing significantly tired of the corporate rat race, and the fact that I have really no control over pretty much anything I do all day at work, I am at the whims of corporate politics that make every effort I spend objectively pointless, if it wasn't for the fact that it pays my salary. As such, I am looking to start some sort of pet project to satisfy my craving for ownership.

I think over the years I gained a unique perspective when it comes to personal finance, financial independence and passive investments, working in tech, tech compensations, startups and equity, and similar topics (a few snippets of this "wisdom" are available in my other comment down below). I routinely get calls from friends/acquaintances/ex coworkers asking for advice regarding one of these topics.

I am trying to understand if it would be worth starting a blog that covers these subjects. The goal would be to eventually monetize this in some way (ads, affiliate, consultations, …) just so that I could consider it worth my time.

Do you think this could be a viable strategy, or am I embarking on a sad journey that after thousands of hours spent creating content would leave me with nothing valuable to show for? A brutally honest answer would be highly appreciated, since I haven't started yet.

Thanks


  👤 NickRandom Accepted Answer ✓
Brutally honest answer? You won't know until you try.

If you are looking for guaranteed returns and a definite ROI then stick with your 9-5.

Furthermore, your immediate way of thinking about monetizing shows that you have been corrupted by your FAANG experience.

If the only reason you want to launch a pet project is to make money then stop before you start.