Thinking of writing article(s) on Sales for Engineers

Question

Before I got into Software, I spent a decade or so doing sales. I'm thinking about writing some articles or an article on "Sales for Engineers" but I'm curious if people would be interested in it and/or how I could do a better job of writing the article(s).Would you be interested in it? What would you like to know about sales? What would you like to know about marketing? What are other articles/ books missing? What is talked about too little/ too much?

verdverm · Accepted Answer

There is definite interest, lots of content out there. A summary / survey might be a good place to start.
Some other subtopics
- open source / COSS
- B2B vs B2C
- Playbooks for sales that show that it isn't scummy, misconception is prevalent
- founder led sales
- how to build a sales habit from zero
There are a number of technical people who would like to turn their ideas into businesses and sales is the last thing they want to think about or do. Helping them to change that and succeed could be a good goal.
Books I've found helpful are "Crossing the Chasm", "The Challenger Customer", and "To Sell is to be Human"

banach · Answer

I would be interested in some advice on how to support the sales team without doing their job for them. Our managers have lately started talking a lot about &ldquo;focusing on the value we bring to the client&rdquo; and so on, and while that is surely a crucial perspective to be aware of, there are perspectives that the sales team are not expected to be aware of that are the technical team&rsquo;s responsibility and I would like to strike a balance there. Are there some things you are now aware of that you wish your engineer colleagues would have shared with the sales team, for example?

webnrrd2k · Answer

I'd like to see something that highlights the difference between "technical sales" and "retail sales", or "sales in general". (I'm using the quotes because I'm not quite sure of the terminology, but I think that gets the general idea across.)Selling, say, a car to the general public is very different from selling a specific and highly technical product to financial engineers. Both "technical salespeople" and "retail sales" seem to have a lot of trouble understanding the differences in techniques and emphasis.

shaprack · Answer

Sales & Engneering is a deadly combination that because I only seen Engineers running away from sales responsibility or job, but ya time has changed now.

joshxyz · Answer

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