HACKER Q&A
📣 fandorin

Building a new software company in 2022


If you were to start a new software company in 2022, what tools/apps would you choose to cover all the important areas in the best way possible? (e.g. recruitment, onboarding, communication, docs, marketing, CRM).

Based on what you already know.

  👤 altdataseller Accepted Answer ✓
I know it's not what you want to hear, but the tools/apps would probably in the very very bottom of my list of things to worry about.

That said I'd use:

Communication: Gmail

Docs: Google Docs

CRM: Google Docs

Team Collaboration: Google Sheets

All free tools, no need to get fancy here. Again, the least of my worries.

👤 tobinharris
Interestingly, I've found that tools become less important the more you nail your purpose, culture, communications and processes.

For that, the Traction book would get you off to a very good start in implementing your company "Operating System".

I do understand your interest in tools though, but I spent far too long obsessing over tools in my business. Perhaps it's because I'm a software developer and I wanted to believe that tools could fix the problems, rather than facing up to the more human challenges.

Right now our 15-person business uses Notion, Slack, Google Docs, Figma Jam, Semrush and Productive. These cover all the things you mentioned.

👤 brudgers
The important area is paying customers.

All the things you mention are only nice to haves.

Because money from customers allows for inefficiencies.

Good luck.

👤 kgraves
All the great ideas for starting a software company have been taken and executed.

And if you have a great idea which hasn’t been taken, it is most likely a feature that the big tech companies will just steal anyway. (e.g Clubhouse)

The competition is far too great to start a startup.