How would you aim to improve a big brand company as a CEO?

KEY (suggestion):

; "!" ; ">"

Example:

McDonald's;

! Negative balance sheet

! Wasteful (unrealistic preparation and holding times, non-necessary packaging).

! Stressful work environment (too many expectations on the employee).

! Unrealistic preparation and holding times.

! Bad employee treatment and pay.

> Offer discount on non-fresh food items that are still good to eat.

> Invest in automation for doing inventories and statistics (customer count) via deep learning.

> Increase prices (esp. for animal-based products) to make up for operating expenses.

> Aim for a positive balance sheet (more cash/assets than liabilities).

> Reduce dividends or don't increase them, if needed.

> As a last resort, impose short working hours or lay offs (as bitter medicine).

> Look out for: indoor farming (e.g. "tomato/lettuce growing indoors where customers see them").

> Add reasonable buffer times (preparation) and automate where appropriate (visual cues, let AI recommend where an empoyee fits best: cash register vs. kitchen).

> Impose ban on overwork and aim to strive for an employee's well-being.

> Ensure adequate health-insurance for all employees (including dental care, since employees need to be "presentable".)

> Have backup plans (peak customer flow).

> Cut on advertising, if needed. "Go the Primark or Ferarri way".

> Go the "Apple way" (self-reliant): establish country-wide indoor/vertical farms (sell overflows to other markets), look out for other "passive" revenue sources (cloud computing, software licensing), machine engineering (build the required cooking machines/tools yourself. For example via 3D printing.).