Why is vertical video so popular?
It amazes me how suddenly everyone got so good at doing vertical video. TikTok just assumes everyone can do it perfect first time, but my first video was so cringey I had to delete it. How are people not making a lot of mistakes with it? I get it, the algorithms optimise for the best videos, but I image the vast majority of users are lurkers and don’t post!
Landscape has a super old history, but it made the most sense where it originated, which was the stage, with curtains, for live theater. It got carried into film and then streaming video as a kind of analogy
You are living through a transition in human tech and society on the level of the printing press! The switch to vertical video makes sense right now because this is how people tend to consume scrolling content and hold their phones one-handed. I think it isn't better or worse, it's just different and interesting and a sign people are relating to the medium in new ways
Popular? Most of us hate it with a passion. Smartphones are the only reason anyone's making vertical video and only then because they're too lazy/dumb to rotate their device 90 degrees.
This is probably irrelevant, but I wish I could shoot horizontal while holding vertical. ¯\_(ツ)_/¯
Growing mobile-first population. Portrait is easier than landscape. Creators design with this in mind, get rewarded with eyeballs.
No ones a natural at video, everyone’s first videos are cringey… people improve with time and practice. Look at anyone in the game, vertical or horizontal, and look at their old videos. It’s all cringe. The point is to not make that the point. Persevere and improve.
You can hold your phone with one hand vertically. People like that and naturally record video vertically and like to watch video vertically.
My girlfriend says "post me images or videos in vertical, othervise they appear on my screen very small". And you cannot rotate images in most messaging applications.
Because it's easier on your hands to hold your phone in portrait rather than landscape
I didn’t realize video orientation has anything to do with quality.
The reason vertical video is popular is because the young people who produce and consume it mostly use small-screen devices optimized for vertical layouts.