Intel needs to go into multiple kinds of motherboards and work with billions of combinations of other hardware.
For Apple building M1 is a much more integrated approach which is why they can produce better performance. If they built a similarly general purpose chip as intel they would likely not produce something as good as M1 or current Intel.
M1 is less than 5% of than the total chip market, intel are obviously not doomed, intel/amd/arm is powering like the other 95% including billions of servers etc. that M1 will never compete in.
No consumer buying intel is suddenly going to not buy intel because it isn’t on par with M1, unless they were buying a mac anyway.
- ARM is still a second-class architecture in the world of software. I work with Mac packaging every day, and M1 is still pretty poorly-supported, all things considered.
- Apple has pretty much no way to increase their performance besides horizontal scaling or increasing their silicon density. That puts them in an awkward spot, and it's probably the reason why M1 hasn't been a year-over-year upgraded chip.
- Intel competes with Apple pretty hard on 10nm already. Alder Lake has much better single-core performance, and will beat pretty much everything except the Ultra in raw performance metrics. Keep in mind, that's with silicon that is 4x (!!!) larger than what Apple is working with. Once Intel is on the same node as Apple (estimated to be by the beginning of 2024), I don't really think there will be a contest anymore.
Having used the latest-and-greatest from both camps, I don't think anyone really has bad chips, per se. Like the other commentors suggested though, Apple and Intel don't really occupy the same product space anyways. Both will likely continue to be successful, the real question is "who's going to crack first?" For my money, the answer is Apple. Your mileage may vary.
Any talk of Intel beating Apple/AMD in "performance" while being behind in process technology is ignorant of the engineering metrics that really matter in the industry, as well as the actual impact of process shrinks in the year 2022.
Apple makes processors for their own vertical lines of computing devices.
Intel makes processors for an entire market of computing devices with diverse OEMs.
Currently, I cannot buy an Apple M processor and slap it into a variety of needs-based form factors (server, desktop tower, embedded, etc). And even if I could, Linux and Windows still aren't usable on it.
Anyway, M1 is only competitive in the market for processors for Apple computers. Unless Apple makes a enormous change to their business practices, I don't see them selling their CPUs to others. Apple doesn't have a good history of corporate support that would get enterprise buyers to buy their servers, if they had servers to sell, etc. Look how hard of a time AMD has selling server CPUs, at times where they've got a clearly superior CPU (first few years of opterons, currently with Epycs); it takes more than just a superior CPU to sell server CPUs.
I think Apple is in a great position to ride this wave as they are already surfing it. Even down to the languages they use avoiding GC which reduces memory requirements which in turn produces better battery life.
I can't predict the negative outcomes for intel.