What is it called when brands deliberately misspell names

Question

For example, Krispy Kreme.

fuckcensorship · Accepted Answer

Cacography [1], perhaps?[1]: https://en.m.wikipedia.org/wiki/Cacography

cratermoon · Answer

Unique enough to be a trademark or service mark.

tintedfireglass · Answer

You can't copyright dictionary common names like crispy and cream but you can copyright Krispy and Kreme.

jdrc · Answer

"the domain name was not available"

bradwood · Answer

A creativity failure

aaaaaaaaata · Answer

Corporatization

Overtonwindow · Answer

Edginess

tims33 · Answer

domain-name-ization