https://www.youtube.com/watch?v=vtIzMaLkCaM
It challenges the bad advice you've received up to now
How to write a great research paper with Simon Peyton Jones
https://www.youtube.com/watch?v=uuoZ3becbXU
He gave a related talk that's also excellent:
How to give a great research talk
Furthermore, it is always important to boil the paper's subject down to a single sentence, and start from there.