Long story shortish... yesterday we were sitting around the table enjoying our Easter lunch with extended family. Someone else was mentioning a new family at their church and I caught the first names in passing. At first it didn't click but then I said, 'oh are you talking about X & Y Smith? They used to go to abc church and lived in our neighborhood briefly.' Turns out they were.
Fast forward an hour or so and the kids were playing outside. I took a picture of a friend pushing the kids on the swing and went to send it to the friend. I pressed send, Messages and typed out the first 3 letters of her name. The Messages app showed 2 'autocompletions,' the friend I was intending and the woman I had mentioned an hour before!
- the 3 letters that I typed were NOT in the 'Y Smiths' name! - my phone was in my pocket when I uttered the name - I am pretty sure I only said their name once, but could have said it twice - I have not sent 'Y Smith' a text in at least 4 years - I have not called 'Y Smith' in at least 4 years - I was shocked I even had 'Y Smith' contact info in my address book - I have 'hey Siri' turned OFF
WTF?! How is this possible without the device selectively listening for random words and matching against a profile that includes my address book?
We chose a random thing I've never purchased, looked at, or have any interest in: "lawnmowers".
We put my phone on the table and said lawnmowers a lot, waited a few minutes, then I went to a website I know that has a lot of ads (Notebook Check - not that it matters).
Then I scrolled down and waited for an ad to load and it was FOR A LAWNMOWER. I don't even have a lawn!
If you are in the same room as a cohort of people, if one or more people had been searching or messaging the X & Y Smiths, then by geolocation since you all attend the same church, you're associated as potentially interested, especially considering you already had their details saved.
There are also fuzzy logic factors, like maybe those three letters weren't in their name but were in their phone number (each number corresponds to several alphabet characters), or might have been in a message you've long since deleted but is still in your autocomplete index which combined with the geolocation weighting could have caused it to pop up as an option.
In these instances it might appear your phone is listening, but you were in the same room as some people who were probably also interested in that family, had their data in your history, and being a new connection could have boosted its relevance too. (I just saw someone else also answered that you probably only noticed this event because of the conversation, or the Baader–Meinhof phenomenon, which is also plausible)
Not saying definitively that your phone was not covertly listening but our devices are capturing and correlating a massive amount of dimensions related to our behaviours at all times, so it's not beyond reason that enough of these factors lined up to cause the autocomplete engine to suggest it as a reasonable option.
There was a similar conspiracy when I was in the army, about phones being able to be eavesdropped/wiretapped even when turned off. In short - they can't, but people always believed there was some super secret way to do that
Right after bringing some trivial detail into consciousness, there is a period of time where we are more aware about this arbitrary piece of data. Our brain is a pattern-matching machine, so it does the rest.
Want to know if it was the iPhone spying on you? Follow the somewhat scientific (ish) method and take note of absolutely all autocomplete suggestions and make a conscious effort to realize how much relevance they had every time. That way you'll learn to differentiate "coincidence" from coincidence.
There have been far too many “anecdotal” examples of me mentioning some thing/product out loud, never searching for anything related to it and then seeing ads for it over the next few days.
I resisted the conspiracy theory type explanation but it just occurs too often to be some sort of Baader-Meinhof phenomenon.
It seems possible that a phone might be continually listening to background chatter and trying to extract salient/useful pieces of information to then feed into predictive assistants... but honestly that seems like a lot of computational work (especially on a device known for excellent use of its power budget), and a lot of development work. All for a very small incremental improvement in assistant UX that is probably not going to be noticed by most people.
So, we chose X. Neither of us play or follow X in any way. It's not something we'd search for or anything related to it. But we experimented with talking about X and at least one famous Xer that we could name. With our phones on the table.
We never received any advertising about X.
Contrary to others’ experience, I couldn’t reproduce the “talk about X and wait for an ad on X” experiment, I believe it is mostly just the mentioned Frequency illusion, or perhaps some network level thing like A and B talk about something, B later searches for that and “rightfully” get ads on it, and due to A and B’s similar profile or something A also get recommended said product.
Another non-tinfoil explanation would be cross matching a lot of data from here and there (for example, if you had some event in calender with their names or their name was in some message/text even if you haven't called them for years) and might got its way in there too. There is probably much more going on that I don't even know, too.
The point is: while it could be phone listening, it can very well be a result of some huge data processing on your device without listening too.
edit: oh, having read the other comments, coincidence/selective bias is even more likely than anything I've written.
Apple could have an almost complete social graph. If Y Smith is the common acquaintance between you and your friend, then it would be the best second suggestion if you want to share something in that part of your social graph.
They don't need audio because all they need to do is cross-reference metadata. Facebook for example: they know based on network locations and other factors if your mom spent time in the same church as your neighbor, they don't even have to utter a single word. They actually know about these types of casual relationships between people before they come up in conversation.
Did they happen to add them to their contacts recently or send the X&Y Smiths a message about you?
and your conclusion is that this is audio data being misused!?
The Analytics tools know so much about you that they can actually predict what you're thinking much of the time. They know the new family went to your church and know you would likely talk about it.
Glad to see someone else asking themselves this question, I've found myself in exactly this situation a number of times in recent years.