What happened to Apple's self service repair program?

I assume they're still slowly adding repair frameworks into software, for instance. CoreRepairKit was added into macOS, and we're starting to see more things (like the 'request parts' function for Apple Watches in the Apple Support app).

Logistics likely takes time for all of this as well as the legal side of things. It's not as simple as "poof, self repair!" as much as Samsung and Google are making it seem with iFixit.

[1] https://twitter.com/marcan42/status/1484155025266180097

The Apple blogpost says "will be available early next year in the US and expand to additional countries throughout 2022.", as it's still early in the year it's probably a bit early to see it as a pure PR move.

https://9to5mac.com/2022/04/08/what-happened-to-apples-new-s...

Apple is probably waiting for the EU laws which would actually force them to do this. Until then this would be on the backburner

Probably launch later this year due to component shortages.

There are already hints that it's coming.

https://twitter.com/tme_michael/status/1482163926112559107

Before they get this program for the 'old and busted' way of owning technology they need to get their offering of the 'new and useful' way of owning technology up and running.(https://www.wired.com/story/apple-iphone-subscription-roundu...) This way they can farm the repair work out to their certified network and keep a handle on parts distribution to the 3rd party repair niches.

I am of the mind that self repair on a leased device will void agreements.

You need to view it in the lens of Modern Apple.

It doesn't hurt their bottom line, while able to please policy and regulators. The repair and components will be charged the same as BOM cost + margins. 99.9% of its billion iPhone user are highly unlikely to do self repairing.

So i dont think it is a PR move at all as in all words but no action. But they did make try to make lots of PR points out of it.

We all lost interest when the parts were more expensive than the entire phone on ebay.

It's right there, between AirPower and open source FaceTime protocol.

I must be dreaming, but could swear back in the day DHL would pick up your Apple product, fix it, and deliver it back to you.

A corporation's fiduciary duty is to its shareholders, not to its customers, just in case anyone's forgetten how investment capitalism works:

https://www.fudzilla.com/news/mobile/47872-cook-blames-users...

The current debate is thus over whether or not customer disgust with their declining ability to repair and upgrade their devices, and resultant lost sales, will do more harm to shareholder profits than lost sales due to people extending the lifetime of their devices by easily replacing batteries etc.