Do you still use Facebook.com for business anymore?

Question

Curious question because I haven't been on Facebook.com for 5 years. Do people still use this website for business? E.g. Create a business page and actively use it? Or are most of those pages just legacy. My gut feeling is that most people use Instagram (yes, it's also Facebook) rather than Facebook.com.

nickfromseattle · Accepted Answer

I use Facebook exclusively for business, but not via Ads or an official company page. I use my personal page, for business.
0. I unfriended all of my friends from high school & college and connected with thousands of peers in my field.
1. I post work related content as statuses & in relevant Facebook Groups focused on creating value for the reader.
2. It drives visitors to my Facebook profile, which is optimized like a landing page to compels visitors to click a link in my profile
3. This link goes to 'indoctrination content' that drives users onto our email list, YouTube channel, Facebook Group, and signup to our B2B SaaS.
I can attribute approx $1.5m in consulting revenue & 4,000 SaaS signups to this strategy over the last 2 years. Note, not 100% Facebook, I implement the exact same playbook on LinkedIn too.

GianFabien · Answer

Never have, never will. But I don't provide consumer goods, nor services. It's all B2B. Use LinkedIn for some professional connections, but mostly rely on my network and recommendations.

gscott · Answer

You need a fb page for Google Seo at least for a trusted link and your business phone and address.